MBA Miles

The “Vote for Change” campaign by Obama was probably one of the most successful marketing campaigns in recent times. The campaign was so successful, it got him to WhiteHouse and the Obama keychains and flags and stickers are still selling like hot cakes. Now looks like the church wants the ride on the success of this campaign too…

Here’s a poster I found near the Dhoby Ghat MRT station in Singapore… Note the font, the colors, the font size and the logo 🙂

I’m sitting relaxed at my friends place in Singapore (a first after a long time). Haas interview is over, updates to my Ross application has been sent; I finally get some time to check my RSS feeds, Twitter, FaceBook and other assorted social networks that I am part of.

What does social networks really mean to a business or a cause? Today, I had a 2 hour long discussion on the same with Arul (an old friend) sitting in front of the Singapura Plaza Mall in the evening. FaceBook (FB) becomes obnoxious with wrestling requests and vampire bites, Twitter is annoying with people tweeting about how bad a stomach they had this morning… etc

But social media is definitely a great way to get your message out. The fact is that, if your target audience is in the range of 15-30 yrs old… you cant ignore social media. But social media is not the traditional marketing channel. It requires a different approach and a different norm. It is a way to create customer evangelists, a way to gather early feedback, a way to spread a message to millions of potential customers.

I found this cool article on “Why Big Brands Struggle With Social Media?” on Mashable. But more importantly the article has some good pointers to the use of social media as a marketing channel… Enjoy!