MBA Miles

Here’s an aggregation of the Tuck reception videos… It was hosted by Martin Keck (Tuckie Class of ’08).

Martin’s Intro speech

Martin’s MBA Experience

Interview with Martin Keck

Fevicol is a brand that’s so much into the Indian consumer’s psyche as Xerox and recently iPod is among the international audience. Fevicol, in existence since 1959, enjoys upwards of 60% market share and is  manufactured and marketed by Pidilite Industries Ltd .

[From Wikipedia] For its advertising, Fevicol won a Cannes Lions Silver award in 2002 and has won several ABBY awards. Ogilvy & Mather, the advertising agency responsible for the brand’s advertising claim, “From the physical aspects of the word to the metaphorical manifestations – ‘Fevicol is Bonding and bonding is Fevicol’ in the mindspace of people at large.”

I remember that as a child fevicol ads were one of the most interesting ads on TV. Every one used to ask for”Fevicol” and not adhesive 🙂 I dug up some of my favorite Fevicol Ads from 80’s to today…

The Chicken & Egg ad

(Probably one of the earliest ones I remember…)

The Bus Ad

This one won several awards

Mom and Kid

I like this one a lot…

Fevicol has penetrated the brand deep into the minds of the customers themselves. In the beginning it may be that there was not much competition, but now their innovative ads and marketing campaigns still keep them at that spot…