Them Clones

This Friday, I head to Kyra Theater, a restaurant cum live gig-pad in Indiranagar, Bangalore to listen to “Them Clones” un-plugged. The gig was quite nice (nothing extraordinary) and they had some problems with sound et al. The restaurant itself was well set and what surprised me was that the place wasn’t over-priced at all as I had expected it to be.

Anyway; at Kyra, I saw an innovative way to sell their liquor that I have not seen anywhere else. I’m sure its not a unique idea but it struck me quite good. Here it is:

For a selection of liquor (read expensive) Kyra provides an offer. The bottle is priced very reasonably compared to a glass trying to tempt the person into buying a bottle. Not sure if you can finish the bottle? Don’t want to waste money on liquor you will never drink? Cool…

Kyra gives an option for you to store the remaining liquor in the bottle in their cellars so that you can come back later and claim it for some more good times :)

I thought it was a neat idea and I saw several people taking that option. It guarantees 2 things:

  • The customer is enticed to buying an expensive brand when he may have intended to just go for beer…
  • Ensures that they come back thus having a retention angle to it :)

I did not read the fine print, so not sure how long I can store it (I’m sure there is a cap) but I thought it was a good idea nonetheless…

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