This is slightly old, but thought I will share it here. Social media (blogs, social-networks, twitter) are fast becoming ways to express yourself. But they are also great marketing mediums for companies. But the other side of the story is that companies have started monitoring the blog & twitter-sphere for references to their products and services, hoping to get insight into customer behavior. This in my opinion is splendid but has side-effects like what happened to this person…

Connor Riley, 22 was offered a job by Cisco and went and tweeted the following:

Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.

This tweet caught the attention of a channel partner advocate for Cisco. To which he responded:

Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.

And then the rest is history… She then went and wrote a post titled There are things you should know. There is a section in that called “Thoughts on Social Media” that makes for an interesting read. Social media is more open than most people think… Its more viral… and hence more advantageous or disadvantageous whichever way you want to make it.